2013 has been a year full of change at A2B. In April we unveiled the new look for A2B and a new range of ebikes at events in the UK, Germany, and across the USA. Check out the great footage from the New York launch

The new style has been received with great enthusiasm by the press, customers and the industry alike. Examples of the press coverage can be found below. The A2B Rebrand was also Best Rebrand in the Davey Awards

We hope you have seen the tangible changes in the brand this year - we’ve rolled out a new website (www.wearea2b.com), Facebook page, POS materials and collateral. We’re equipping our colleagues and partners with increased marketing support for A2B Dealers' in-store displays, online presence, events and shows across the US. For updates on events keep an eye on our Facebook page.

We suggest you update your websites to reflect the new name and website link and remove any references to Ultra Motor, Hero Eco and old imagery. (All links should point to the new www.weareA2B.com site.). Please contact your local A2B representative for any enquiries on new A2B imagery and POS. The Peak and the Ride, will continue to be sold under our sister brand, F4W. Positioning F4W as a sister brand enables us to differentiate this line from the A2B premium range.