We have three new distributors to welcome into the Hero Eco fold – Spain, Poland and the Czech Republic.

This month we are profiling Macro Weil Ltd, based in Prague – see what they had to say here.

New distributor in the Czech Republic

The new distributor for the Czech Republic is Macro Weil Ltd, a Prague-based electronics specialist founded in 1990.

What is the scope of opportunity in the Czech market?

Business and Technical Director Pavel Palivec sees A2B as a unique opportunity to build on the company’s core expertise – importing, distributing and providing after-sales support for technical electronic products.

“The Czech e-bike market is still young, but 13,000 units were sold last year and growth of 30% is forecast for this year,” he said. “Most bikes currently sold are at the low-cost end of the market, but we see a great opportunity to develop the market for premium e-bikes in the main cities such as Prague, Brno and Plzen.”

How do A2B products compare with other brands?

Pavel explains: “Along with our Technical Manager Libor Zachovel, I tested many premium e-bikes at the Eurobike show in Germany in September and we were extremely impressed with the A2B range, especially the new Obree. A2B has the products and the brand image to become the leader in the premium e-bike segment in the Czech Republic and we wanted to be part of it.”

What’s the immediate plan for the Czech market?

The first bikes will arrive in Prague in February to support a dealer development programme focused on naming the first dealers in time for the spring season. A2B will also be present at the Brno Bike exhibition later in the year.