This Policy applies as between you, the User of this Website and A2B the owner and provider of this Website.  This Policy applies to our use of any and all Data collected by us in relation to your use of the Website.

1. Definitions and interpretation

1.1 In this Policy the following terms shall have the following meanings:

means collectively all information that you submit to A2B via the Website.  This definition shall, where applicable, incorporate the definitions provided in the Data Protection Act 1998;

A2B is a registered trademark of Hero Eco Limited, part of the Hero Eco Group;

means any third party that accesses the Website and is not employed by A2B and acting in the course of their employment; and

means the website that you are currently using ( and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2. Data collected

2.1 You do not have to provide any information to use the website. If registering your warranty or using the contact forms then you will be required to submit information including your name, address, telephone and email, and details about your purchase or your enquiry.

2.2 We, and our third-party web developers, may collect information about your internet connection and website-use, for example, the URL from which you landed on, IP address, browser type, and the web pages viewed during your visit, the country where your computer is located, and any search terms you entered on our website.

3. Our use of data

3.1 Unless we are obliged or permitted by law to do so, your Data will not be disclosed to third parties.  This includes our affiliates and / or other companies within our group.

3.2 All personal Data is stored in accordance with the principles of the Data Protection Act 1998. 

3.3 Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website.  Specifically, Data may be used by us for the following reasons:

  • internal record keeping;
  • improvement of our products / services;
  • responding to your enquiry;
  • contacting you specifically in relation to your product warranty.

4. Third party websites and services

4.1 A2B may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment processing, delivery of purchased items, search engine facilities, advertising and marketing.  The providers of such services do not have access to certain personal Data provided by Users of this Website.

4.2 Any Data used by such parties is used only to the extent required by them to perform the services A2B requests.  Any use for other purposes is strictly prohibited.  Furthermore, any Data that is processed by third parties shall be processed within the terms of this Policy and in accordance with the Data Protection Act 1998.

5. Links to other websites

5.1 This Website may, from time to time, provide links to other websites.  A2B has no control over such websites and is in no way responsible for the content thereof.  This Policy does not extend to your use of such websites.  Users are advised to read the privacy policy or statement of other websites prior to using them.

6. Changes of business ownership and control

6.1 A2B may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of A2B  Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

6.2 In the event that any Data submitted by Users is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.

7. Accessing your own data

7.1 Under the Data Protection Act 1998 you have the right to ask for a copy of any of your personal Data held by A2B (where such data is held). You may be asked for payment of a small fee to cover administration costs.

8. Security

8.1 Data security is of great importance to A2B and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

8.2 In operating our website it may become necessary to transfer data that we collect from you to locations outside of the European Union for processing and storing. By providing your personal data to us, you agree to this transfer, storing or processing. We do our upmost to ensure that all reasonable steps are taken to make sure that your data is treated stored securely.

8.3 Unfortunately the sending of information via the internet is not totally secure and on occasion such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically, Sending such information is entirely at your own risk.

9. Changes to this Policy

9.1 A2B reserves the right to change this Policy as we may deem necessary from time to time or as may be required by law.  Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations.



Cookies are small text files that are placed on your computer by websites that you visit. Most websites you visit will use cookies in order to improve your user experience by enabling that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’). Cookies do lots of different jobs like letting you navigate between pages efficiently, supporting functionality such as social sharing, and capturing information about the usage of the website so we can make ongoing improvements.

Our cookies do not store any sensitive or confidential information.

The vast majority of web browsers accept cookies unless you decline them by modifying your browser settings. If you do this please be aware that restricting or deleting cookies may impact on the functionality of the website. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

A list of the cookies the website uses follows:

1. Essential cookies


These cookies are set when you arrive at the site. They are essential to the functioning of the site and are used to ensure that you are recognised when you move from page to page within the website and that any information that you have entered is remembered for the duration of your visit. This minimises the need to authenticate or reprocess each new area of the website that you visit. They are removed when you leave the website and close your browser and contain NO personal information.

2. Non-essential and third party cookies


These cookies contain NO personal information and last for 6 months to 1 year. They hold the date of your last visit and are used for things like identifying which items on a page have been read previously, your preferences for the number of items viewed per page etc...

Google Analytics


These cookies are used to collect information about how visitors use our site and last for 30 mins to 2 years. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Please note this cookie may have already been set at an earlier visit.

To opt out of being tracked by Google Analytics across all websites visit

Social Sharing  - using the ‘Add This’ social sharing widget

loc (Add This location)
uid/uit (Add This User ID and login Time Tracking)
psc (Add This View Counter)
bt (Add This Behaviour)
dl/dt (Add This tracking cookies for determining expiration of other cookes)
ssh/sshs (Add This Service Share history)

These cookies enable the social sharing functionality to work - a feature on most pages. These cookies contain NO personal information and they each last for 1 day to 2 years.  This collection of cookies support things such as location and date, behaviour targeting and counters.