Some of the A2B team visited a few dealers around Scandinavia. We learnt a lot about the local marketplace and got to talk to the dedicated teams in each of the countries. A great visit was had by all!
We are delighted that ElettroCity will be launching a fantastic A2B shop-in-shop concept in its Milan showroom, one designed for maximum impact.
As a purveyor of specialist electric vehicles, ElettroCity is known for providing innovation and quality to the Italian transportation market.
From its large showroom, an increasingly environmentally aware and cost-of-living conscious Milanese clientele can find the very best in modern transportation alternatives.
Adding A2B to its range adds hugely to the options the business can offer.
“We have found that Italians increasingly want a viable choice of clean and economical transportation,” Karin Fischer, Business Partner ReSnova, explains. “By including A2B, we can also offer an alternative that is quick around town, superbly designed and naturally stylish – perfect for our market.”
A two-tiered launch
ElettroCity’s two-tiered launch plans are cleverly designed for maximum impact and visibility.
On 18 March, there will be an event for existing and new dealers, giving them first chance to view the fabulous new shop-in-shop displaying the A2B range, as well as the opportunity to find out first-hand about the models on offer.
The official launch will take place on 8 April.
“The customer launch will align with the most important annual design fair in Milan, the Salone del mobile e design,” explains Karin. “The fair is a perfect opportunity to attract the design savvy and capitalise on the numbers of visitors to the show.”
We are very excited about the forthcoming inclusion of A2B as part of our extensive and exclusive electric vehicle collection.”