Some of the A2B team visited a few dealers around Scandinavia. We learnt a lot about the local marketplace and got to talk to the dedicated teams in each of the countries. A great visit was had by all!
Global Relaunch of A2B
On Monday 8 April 2013, global electric bicycle brand A2B launched it's new look brand, products and display materials to a network of 30 country specific distributors and the press. Guests had the opportunity to test ride some of the existing range, the Octave (formerly known as the Metro), the Shima and the Hybrid/24, as well as some of the new A2B products the Galvani and Ferber.
The media also have the world exclusive view of three brand new models set to be Made in Germany and released on to the market in the last quarter of 2013, some of the most revolutionary products using German propulsion systems and engines: the Obree, Ørsted and Entz. The prototype Obree model allowed guests to test and discover the advancement in electric bicycle riding technology.